uccess With Money
uccess With Money
Your Personal Guide to Achieving Success With Your Money and Your Life
A number of financial skills relate to how a person “hears” the marketing presentations that bombard our environment. It is important to learn how to respond to them in a way that works to our advantage rather than to our detriment.
The foremost of these skills is that of deflexion. It is impossible to completely avoid advertising so we must learn how to avoid letting it invade our life intrusively. In other words, we want to develop the ability to push the reject button on our mind’s mental tuner when it comes to marketing we would be better off not hearing.
There are a lot of smart folks who spend all their time figuring out how to get your attention for the purpose of selling one thing or another. This is not altogether bad, we all have selling goals of our own.
But a lot of what we hear is not advantageous for us to integrate into our thinking processes. Certainly not at face value.
Much advertising is designed to create a “need” that we do not in fact have any reason to acquire. The truth is, most of us do not need to buy most of what we hear advertised at all!
Sometimes the easiest way to avoid undesireable advertising is to simply hit the mute button on the TV remote. That is not always possible, perhaps, but we can learn to mentally guard against the dangerous potential of passively listening to all the advertising around us.
A simple awareness of the marketing madness around us and the importance of not being unduly influenced by it can help. With a little effort and the right kind of thinking we can develop a mindset that generally turns unwanted advertisement aside. Unless we have a valid reason for looking at some purchase there is no reason to let it influence our minds.
This is the first and most important skill to learn when it comes to dealing with harmful marketing. If it doesn’t enter our minds it can have no influence.
How can we develop this skill? Like every skill, by practice. Simply start now by consciously choosing to mentally, if not physically, turn away from every advertisement as soon as it shows its face.
Unless it is clearly about something we need and want to hear for a valid reason, it is not wise to let this information pollute our minds.
Whether a print ad insert in our newspaper, a tv ad, or one online, as soon as an ad presents itself our immediate conscious thought should be whether or not that is something we need to hear. If not, we can purposefully choose to block the advertisement content out of our mind.
Our minds can hold only one thought at a time. We can purposely choose to focus on an alternative thought immediately whenever an unproductive advertisement attracts our attention. Soon it will become automatic and the influence of unwanted advertisement will at at least diminish greatly.
Advertising is not invalid in and of itself, but it has become an unduly influencial element in our society. The only intelligent thing for us to do is to learn how to deflect it from distorting our financial decisions.
